May 18, 2022
By Sharan Kaur Phillora
DeviantArt, the world’s largest online art gallery and community dedicated to creators and art collectors, announced the extension of DeviantArt Protect to any creator or platform who would like to safeguard their work or their users’ work in Web3.
By offering the Protect service to any creator and platform, regardless of their work being published on DeviantArt, the company is highlighting its commitment to protecting the entire creator community from art theft in Web3.
Here’s what we know:
Through the expanded DeviantArt Protect service, new users can register and upload up to 1,000 pieces of work and 50GB for protection (for Beta users, the first ten images and 2GB are free) without publishing the content on DeviantArt.
This provides any creators, no matter where they publish their work, with safety and security measures for art protection in Web3.
“Web3 and NFTs can deliver an equitable platform where artists can meaningfully monetize their creations and consumers can purchase authentic work, however, this can only be achieved if the proper checks and balances are in place,” said Moti Levy, the newly appointed CEO of DeviantArt.
He added that while decentralization is the strongest proposition of blockchain technology, NFT marketplaces need some level of centralization to stop the trade of stolen assets.
The Protect Protocol is a decentralized cross-chain standard utilized to safeguard creators against art theft in Web3. It is used to identify, communicate about, and respond to potentially infringing NFTs and NFT collections, as well as to verify trusted NFTs and NFT collections. Details of a Beta program open to additional partners will be released in the coming months.
DeviantArt is already working with several platforms and artists to help safeguard their own users’ works in Web3 using the Protect Protocol, including Digital Revenue Recovery solution Red Points, marketplaces on Moonbeam, NFT auction house Portion, and international creators Maya & Yehuda Devir’s NFT collection XOXO.
NFT plagiarism is unfortunately already rampant. Earlier this year, NFT marketplace OpenSea said that 80% of NFTs created for free on the platform are spam or fraud. That makes tools like DeviantArt Protect essential for this space to flourish.
Image credit: Wikimedia commons
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.