These designs will be converted into digital wearables and NFTs to be featured and sold on the IMVU NFT Marketplace and the creators will receive a portion of the sales as part of the prizing package.

The Punk was estimated to be worth as much as $260,000 when it was first transferred to Ukraine’s Ethereum wallet in March before the price of ETH began to drop significantly.

The announcement of the hire comes amid a rapid rise in the CryptoPunk collection's floor price and trading volume.

After briefly making a low of $17,708, BTC rebounded to trade around $18,100 levels, down 12% in the last 24 hours.

By engaging with these statues, along with corresponding posters in NYC and American Eagle’s billboard in Times Square featuring “Jojo Bear," people can participate in #jojosadventure and be entered to win up to $4,000 in prizes.