April 20, 2022
By Anjali Kochhar
United Arab Emirates (UAE) airliner Emirates is planning to launch non-fungible tokens (NFT) and experiences in the metaverse for its workers and customers, the company said in a statement released last week.
The launch is in line with UAE’s digital economy and virtual assets initiatives.
Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, hiring from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3.
Airliner’s chairman and CEO Sheikh Ahmed bin Saeed Al Maktoum pointed to his company’s history of embracing advanced technologies and said, “Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences.”
“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”
Last year, Emirates became the first airline to launch its own VR app on the Oculus store, offering users accurate, life-size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.