Project Ark appoints Yvette Yung to bring the world of philanthropy to metaverse

June 7, 2022

By Tsering Namgyal and Joe Pan

Project Ark, the world’s leading sustainable metaverse developer for creating, promoting, and launching Green Impact NFTs representing sustainability assets in the web3, appoints Yvette Yung as global philanthropy ambassador and advisor.

With a mission to create the next generation of Web3 Regenerative community, rewarding people in the digital world Project Ark has helped businesses, organizations, and foundations leverage web3 innovations while fostering impact in the real world.

Ms. Yung has built a successful global consulting practice marketing ultra-luxury brands, but she’s most known for her lifelong work in the advancement of arts and education. She has a wealth of knowledge in fundraising for amfAR Hong Kong, Teach for China, Lumieres Hong Kong, Louvre Museum Gala Macau, and Society of Academy for Performing Arts.

Ms. Yung makes the most public appearances among the Yung Family members. The Yung Family, also known as the first “Red Capitalist”, is one of Hong Kong’s leading families and founders of CITIC, the global financial institution with significant reach in Asia.

As the fourth generation of the Yungs, Ms. Yung carries the family torch in philanthropy and dedicates her work to the advancement of arts and education. Her extensive involvement in charities and the arts and culture sector aligns with the company’s mission to preserve Hong Kong’s cultural heritage and to pass the knowledge to future generations.

Maye Musk and Yvette Yung at Festival de Cannes 2022

“Project Ark has been a pioneer and leader in the field of impact NFT, I am honored to join a mission-driven company that focuses on creating positive environmental and social impact with web 3 technology,” Ms. Yung said.

“Ms. Yung is the ideal choice for connecting the world of philanthropy to the metaverse. Her extensive travel and attendance at events, art fairs and business forums around the world will also help raise the profile of Hong Kong’s cultural heritage to the global stage,” Max Song, chief executive and founder of Project Ark, said.

In addition, she is the arts and culture advisor to the ImpactNFT Alliance Advisory Council. The ImpactNFT Alliance advocates for quality education, igniting impact creation to fight climate change and promote peaceful and inclusive societies for sustainable development among The UN’s SDG goals.

About the authors

Tsering Namgyal is the chief content officer of Blockchain Asset Review

Joe Pan is the contributing editor at Blockchain Asset Review


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