Nike and Disney Now Joining the Metaverse Mania

February 4, 2020

The biggest ideas in tech often lurch into the lexicon before they are truly coherent. That might not be the same for the Metaverse.

Multinational companies are already showing interest and incorporating it into their business model, according to Fortune. Facebook already has plans to hire 10,000 people in Europe over the next five years to help build the metaverse.

Companies like Nike, Gucci, and Balenciaga are also joining the bandwagon.

Nike has posted job openings for roles such as director of metaverse engineering; a principal innovation engineer for the metaverse; a senior 3D game designer/metaverse engineer; an expert innovation program manager for the blockchain; and a virtual material designer. All the roles are being filled at Beaverton, Ore., where Nike is headquartered. Previously, Nike has already created and sold digital sneakers for the metaverse in the past.

Disney was recently approved for a “virtual-world simulator” patent and they are one step closer to creating its own theme-park metaverse. Their recent job posting for a manager of business development is aimed to “help lead Disney’s efforts in the NFT space,” according to the listing. Even fashion-luxury brand Balenciaga is also making efforts to bridge the gap between fashion and digital world. From video game-inspired looks to its collaboration with Fortnite, Balenciaga is getting into the Metaverse.

Even the NFL, which had previously barred its teams from selling advertisements for specific cryptocurrencies or selling their own NFTs, is working on metaverse-related projects and are hiring people.


About the author

Priyanka Shetty is a full-time communication professional and a part-time crypto writer based in Bengaluru. She can write about crypto but not so much about herself. She says she is just a girl who wants to meet your dog

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