February 25, 2020
By Anjali Kochhar
NFT marketplace LTD.INC announced its first fashion campaign “Mr Wrangler” in partnership with denim brand Wrangler and Grammy award-winning recording artist Leon Bridges, wherein Wrangler will launch 75 digital-only NFTs, crafted around a rare denim suit made exclusively for the singer-songwriter.
“We are honored to partner with Wrangler and Leon Bridges to launch the “Mr. Wrangler” NFT Collection for the brand’s 75th Anniversary. The collection represents a first of its kind NFT class that crosses the physical, digital and virtual worlds,” said Daryl Kelly, CEO of LTD.INC in an official release shared with Blockchain Asset Review.
A second drop will feature the first-of-its-kind physical replica + digital NFT of the suit to be unveiled at a private New York Fashion Week event in September.
Each “Icon” NFT gives collectors access to digital communities, a virtual Metaverse wearable and one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September.
“This journey began when Leon Bridges reached out for a custom heritage denim suit from Wrangler,” said Sean Gormley, Global Creative Concept Director at Wrangler.
“Exciting innovation is happening at the intersection where the physical meets the digital and where craftsmanship meets technology. Wrangler rides into a digital renaissance with an authentic expression about the past and the future,” he added.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.
