While bitcoin brought crypto and blockchain to the world, the ecosystem has exploded since 2008 and there are many other ways for individuals, corporations and governments to engage with the digital assets ecosystem.
As part of the agreement, Algorand will also assist FIFA in further developing its digital assets strategy, while FIFA will provide sponsorship assets including advertising, media exposure, and promotional opportunities.
The firm, which has already invested in several companies in the sector like Polygon, launched a $500- $600 million fund in February to invest in “liquid” crypto assets.
It should be noted that companies like MicroStrategy and Tesla have Bitcoin on their balance sheets, but few U.S. corporations are known to have acquired it through a Bitcoin-denominated share sale
