June 10, 2022
By Murtuza Merchant
Floor — an upstart project in the non-fungible token (NFT) market — has announced the close of a Series A funding round.
Born out of founder Chris Maddern’s own frustration with managing his portfolio of NFTs, Floor also announced its full leadership team, which includes Siddhartha Dabral, a former colleague of Maddern at software firm Button, and Robinhood’s former crypto boss Christine Brown.
The fresh raise of $8 million brings 6th Man Ventures, Worklife, B Capital Group and others onto Floor’s cap table.
“Today’s product market fit is building stupid pictures on the internet. But there are hundreds of use-cases,” Floor CEO Chris Maddern said.
We promised big news. 🥳🥳
— Floor NFTs (@floornfts) June 9, 2022
Today we’re taking Floor to the next level with two MASSIVE announcements:
#1: 💰 We’ve raised $8mm in Funding!
From… @6thmanventures, @BCapitalGroup, @HannahGreyVC, @Collab_Currency, @WorklifeVC, @cryptocom capital & more!https://t.co/Zg6GuYzXId
“The most exciting NFTs could be worth zero dollars but give access to community, family and future use-cases. The product will massively evolve in that direction. In order to start: you have to build a product for what exists.”
Prior to today’s launch, only the 3,500 Floor token holders could access the app. But now some Floor features are set to become available to anyone on iOS and Android.
Once a user signs up and connects their wallet, they can watch NFT floor prices fluctuations and price histories — reminiscent of Coinbase’s app design. Users may track NFTs they already own or set up “watch lists” for assets they could be interested in purchasing later.
About the author
Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.
