June 29, 2001
Formula 1 has today announced that Hong Kong-based Crypto.com, the fastest-growing crypto platform with over 10 million users worldwide, as a Global Partner and Inaugural partner of the new Sprint series for 2021, with the first event at Silverstone on Saturday 17 July, ahead of the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2021.
Crypto.com, will also have a trackside presence at every race for the remainder of the season as part of a leading Global partnership deal with Formula 1.
In addition to building the world’s fastest-growing crypto platform and the leading app in both the App Store and Google Play the Crypto.com Visa Card is the world’s most popular crypto card available in 30+ countries world-wide. Partnering with Formula 1 will ensure Crypto.com continue to grow their brand awareness on an international stage, the statement said.
As F1 continues to explore new ways for fans to engage and become more immersed in the sport, Crypto.com will also become the Official Cryptocurrency Sponsor and NFT Partner of F1. Mirroring the fan-first approach F1 has adopted to engage with new audiences, Crypto.com aims to democratize the world of cryptocurrency for fans, through education and experiences in the new partnership. Crypto.com will also present a brand new award, which will be annouced ahead of the Belgian Grand Prix, it said.
Aligning with the sustainability plans for F1 to be Net Zero Carbon as a sport by 2030 Crypto.com announced in May 2021 to become carbon negative within 18 months, offering the industry a path and a model for “clean crypto”.
This plan will initially focus on an assessment of the carbon generated through cryptocurrency trading, deposit and withdrawal activities across all of its own platforms, before reevaluating the ways it operates throughout the business outside of trading. ”
