Pop star Madonna launches first NFTs with Beeple

May 10, 2020

By Murtuza Merchant

Pop culture icon Madonna and digital artist Beeple have announced a three-video NFT (non-fungible token) collaboration called “Mother of Creation” featuring a naked Madonna giving birth. The art will be auctioned on SuperRare Wednesday.

Madonna took to Twitter and shared in a video Tuesday with Beeple that the pair began collaborating on her first-ever NFTs a year ago.

“We set out to create something that is absolutely and utterly connected to the idea of creation and motherhood,” Madonna said of her NFTs.

While the Madonna x Beeple NFT videos might seem erotic at first, Madonna explained that the art has a pretty straightforward meaning.

“The opening of each video is essentially me giving birth,” she added. “I’m doing what women have been doing since the beginning of time, which is giving birth. But on a more existential level, I’m giving birth to art, and creativity, and we would be lost without both.”

According to the project’s website, the collections from the NFT auction will be donated to three charities—The Voices of Children Foundation, The City of Joy, and Black Mama’s Bail Out.

The charities are focused on, respectively, helping Ukrainian children, female survivors of violence in the Democratic Republic of Congo, and incarcerated black women.

NFTs are blockchain-based assets that are unique as their identifying information is recorded in smart contracts.


About the author

Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.

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